Artistic and Curation Strategies

Artistic and Curation Strategies

This module is an overview of artistic and curation strategies within festival management

Updated on 28 Mar 2022

To compete and succeed in any venture in the modern world, it takes thinking outside the box and strategising your actions. Apart from artistic and curation strategies within festival management, this module also highlights the importance of policy planning and the festival manager’s role within policymaking.

Topics Covered

Artist Management
Audience Development
Financial Management

By the end of this module, you will be able to:

  • Understand the value of artistic vision in festival management
  • Develop an understanding of curation strategies and the festival manager’s role in designing and creating robust strategies for the entire team to follow
  • Develop an understanding and skillset of artistic curation and how you can incorporate artistic vision into the management of a festival
  • Understand policy planning within festival management and its significance and importance
Material Type: Reading
Duration: 1 hr
Provided by: Edinburgh Napier University
Languages: English

Key areas covered in the module:

  • Artistic Vision and Artistic Policy (What does it involve?)
  • Curation Strategies (What are they?)
  • The Creative Process
  • Policy Planning (What is involved?)
  • Module Re-Cap and Industry Tips

Meet Your Teachers

Dr Jane Ali-Knight Professor

Dr Jane Ali-Knight is a Professor in Festival and Event Management at Edinburgh Napier University and a Visiting Professor at Curtin University, Perth. She is currently leading and developing the festival and event subject group, lecturing at universities internationally, and facilitating training and development in the field. Her core activities fall into three main areas: event and festival-related programmes, research and publications, and festival and event delivery. She is currently a board member of British Arts and Festivals Association (BAFA), Without Walls, Hidden Door Arts Festival, and a Fellow of the Higher Education Academy and Royal Society of the Arts.

Dr Gary KerrAssociate Professor

Dr Gary Kerr is an Associate Professor in Festival & Event Management at the Business School at Edinburgh Napier University. His current research explores how festivals can become more accessible for people living with dementia. As an experienced practitioner, he is currently a Guest Curator at Cheltenham Festivals. Gary is Chair of the Board at Sonic Bothy — an inclusive ‘new’ music ensemble for musicians with disabilities that explores, composes and performs experimental and contemporary music.

Divya BhatiaDirector of Jodhpur RIFF

Divya Bhatia is an experienced and independent festival producer and artistic director, an actor, and a theatre and music producer with over 25 years of experience in the performing arts (Jaipur Heritage International Festival, ATSA, ComplexCity, WOMEX, and Prithvi Theatre Festival). Deeply passionate about developing human potential through the application of the arts in civil society, Bhatia is also a life skills and performance facilitator in the corporate, education, and non-profit sectors. He is the director of Jodhpur RIFF, India’s leading roots music festival, faculty, South Asia Festivals Academy, British Council & ENU UK, Lead Partner India, International Coll-Out program in Applied Theatre - RCSSD, U.K., Honorary Director, International Theatre Town Alliance, Yue Opera Town - Shengjian, China, Juror, Aga Khan Music Awards 2022 (global).

Kate WardLead Management consultant at Counterculture

Kate Ward has over a decade’s senior leadership experience in the performing arts industry, working across festivals, venues, producing theatre companies, and touring (LIFT, In Between Time, Barbican Centre, Musicians Incorporated). As a lead for Management Consultancy at Counterculture, she conducts strategic business reviews and supports modelling and planning for organisations and venues in the creative and cultural sectors. Based in Bristol, Ward is a Trustee of the charity Creative Youth Network and is Chair of its Artistic Steering Group. Until recently, she sat on the board of Bristol Festivals, a network of 56 festivals representing carnivals, performance festivals, heritage, music, and sporting events.

Christopher A. BarnesAlumnus of Edinburgh Napier University

Christopher A. Barnes is an alumnus of Edinburgh Napier University, graduated in autumn of 2021 with a distinction and university medal in International Festival and Event Management MSc. He is also a B.A. Honours in Tourism Management (2013). Over the past decade, Christopher has been involved extensively in managing international conferences and events and auditorium concerts. Christopher has also been involved in five-star luxury events for some of the worlds well-known corporates in Ireland and the United Kingdom.

Tom WilcoxSenior Partner at Counterculture

Tom Wilcox is an arts trainer, facilitator, and management consultant with over 20 years of experience. His professional interests are helping creative organisations and individuals thrive while making and presenting great art and cultural projects. His specialisation includes strategic and business planning, finance, governance, commercial operations, and capital projects. Before joining Counterculture as Senior Partner, Wilcox was Managing Director at the Whitechapel Gallery, where he supervised a £13m expansion.

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